The research about the branding of the Joepie, was the hardest assignment I had. Just like with the TV-Format, we received the name of a magazine randomly. The joepie, was a magazine, where the style is a long way from my comfort zone. I had to adapt myself to create 3 moadboards and 4 pictograms in the style of the Joepie. After a lot of research, and designing, I'm finally very proud of the result.